Web Content Writing

You could write the most compelling brochure copy in history, but stick it on a web page verbatim, and chances are, it’ll make peoples' eyes glaze over. There are too many examples of written-for-print text slapped onto a website with poor results.

Web copy is like direct mail copy. It's almost always trying to get the reader to do something now, like fill out a form, purchase a product, or read a detailed article.

A great-looking site can't hide the fact that the copy has to WORK for you. Just because a site might be “cool” or “slick” doesn't mean it performs well.

Below are several web content writing samples:

Marketplace Masters: How Professional Service Firms Compete to Win - book website home page

Compaq Computer, ad landing page

Quality Equine Laundry home page

Athena IT Solutions, focus page

The Trusted Leader, programs and services page

Compaq Computer, Why Alpha page