Promotional Flyer for a Business Book
The following promotional flyer was written to promote a business
book called The Trusted
Leader. Additional brochure
samples are available.
A new business book for executives who want to build trust within
their organizations
By Robert Galford and Anne Seibold Drapeau
The Free Press, A division of Simon & Schuster ISBN: 0-743-23539-8
"Most of the many books on leadership are either vapid or
worse ... This highly useful guide to leading by building and mobilizing
trust is at once pragmatic and inspiring."
Carl Stern, CEO
Boston Consulting Group
How important is trust?
Very important, if you care about your company's financial performance.
There's a direct correlation between trust and total returns to
shareholders. How? Trust is an essential component of employee commitment.
And a 2002 Watson Wyatt report shows that companies with highly-committed
employees outperform low-commitment companies by 200 percent.
Yet, the Watson Wyatt report shows, only 39 percent of employees
at U.S. companies trust their senior leaders. Mercer's 2002 People
at Work Survey came to the same conclusion: only 34% of U.S. workers
agreed with the statement, "I can trust management in my organization
to always communicate honestly."
Managing the need for trust
Downsizing, pay cuts, mergers, restructuring, growth, change. What
you need to do to keep the business strong can also be an enemy
of trust.
The Trusted Leader is a guide for executives who want to lead their
organizations with a trust-based, positive atmosphere and a solid
bottom-line. The book:
- Identifies the three critical types of trust that leaders need
to master: strategic trust, organizational trust, and personal
trust.
- Introduces a practical and effective formula for building organizational
confidence
- Provides a unique analysis of the obstacles to trust and the
sources of resistance to the building of trust inside organizations.
The value of trust inside
As business insiders and authors Robert Galford and Anne Seibold
Drapeau show, trust inside a company provides focus, fuels passion,
fosters innovation, and helps employers to hire and retain the best
employees. Trust inside, the authors argue, also builds trust outside
by gaining credibility with today's skeptical consumer.
True stories, practical advice
Rich in true stories, examples and practical advice, The Trusted
Leader guides leaders on:
- Determining where trust is missing and how it can be supplemented
in people, departments, and even whole companies
- Rebuilding trust that has been broken or betrayed
- Climbing the ladder of trust
- Securing a legacy as a trusted leader
- Building trust inside an organization - the key to every company's
long-term survival and success.
Are you a trusted leader?
Visit www.thetrustedleader.com to take an interactive self-assessment
test and contribute your stories of trust. You can also read the
Introduction, sign up for e-mail Trust Topics, and learn more about
the book.
Ordering Information
The Trusted Leader is available at all your favorite bookstores,
including:
About the Authors
Robert Galford, Managing Partner of the Center for Executive Development
in Boston, has taught executive education programs at Columbia,
Kellogg and most recently, Harvard. He is the co-author of The Trusted
Advisor (with David H. Maister and Charles H. Green).
Anne Seibold Drapeau is Chief People Officer of Boston-based Digitas
and has held management positions at Pepsi, J.P. Morgan, and FTD.
Don't miss the February 2003 Harvard Business Review article The
Enemies of Trust by the authors of The Trusted Leader.
Praise for The Trusted Leader
"Since the bottom line is directly affected by people and
how they feel about their work, The Trusted Leader shows us how
building trust will keep the organization strong in the good times
and the bad. The authors show us, through examples and lists, how
to keep everyone working productively in a trust-based, positive
atmosphere."
Richard Robinson
Chairman, CEO & President
Scholastic Inc.
"Most of the many books on leadership are either vapid or
worse, promising a silver bullet that just doesn't exist. Galford
and Drapeau focus on a simple, empowering truth -- employees' and
colleagues' trust in managers yields success. This highly useful
guide to leading by building and mobilizing trust is at once pragmatic
and inspiring."
Carl Stern
CEO
Boston Consulting Group
"This is precisely the right book at precisely the right time.
Trust in American leaders hasn't been at such a low ebb since the
Vietnam/Watergate era. Rob and Anne give clear direction on how
trust will be rebuilt - on strategic, organizational, and personal
levels. I expect their advice to become the touchstone for a whole
new generation of leaders who will place trust at the center of
their operational and personal values."
George Colony,
CEO
Forrester Research, Inc.
"Rob Galford and Anne Seibold Drapeau have illuminated an overlooked
aspect of the leadership equation. The Trusted Leader is practical
and insightful. Extremely relevant in these days of executive excess."
Richard G. Hamermesh
Professor
Harvard Business School
"In this excellent and timely book, Galford and Drapeau show
us how leaders consciously build and preserve the trust of their
colleagues subordinates. This book ought to be in the hands of every
manager who is serious about driving the longer term success of
their organization."
Jon Younger
Ph.D., Senior Vice President, Leadership Development,
National City Corporation
"None of us or our organizations will be as successful as we'd
like to be unless we heed The Trusted Leader's advice to incorporate
trust consciously and thoughtfully into our business practices and
management approaches."
Michael Goss
Managing Director and Chief Administrative Officer
Bain Capital, LLC
"The Trusted Leader is extraordinarily well-written, engaging,
and insightful about an ordinarily inscrutable topic. Building trust
is the critical success factor of management, yet it is often nonexistent
in today's world. This book is a must read for every MBA and anyone
aspiring to move up the corporate ladder or holding a position of
authority. Read it and succeed as a leader and a person."
Richard D'Aveni
Professor
Amos Tuck Graduate School of Business at Dartmouth
author of Hypercompetition.
For more information on The Trusted Leader and related programs,
contact info@thetrustedleader.com
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