SEO Copywriting Services

Do you think there's high-tech wizardry involved in getting your website to the top of the search engine results? Think again. It takes a copywriter - one with SEO copywriting skills.

You're probably thinking, "SEO copywriting? What the heck is that?" It's writing for your website that takes into account your need to drive search engine traffic to your site.

An SEO copywriter understands search engine optimization (SEO) and can work with the rest of your web team to help your website get search engine traffic from qualified customers who have taken the time to search for your products and services.

If you want your website to show up on search engines (and doesn't everyone?) it's important to use someone experienced in providing SEO copywriting services — you need someone who understands that website copy doesn't just need to be clear and compelling, it needs to be written in a way that attracts search engines, too.

SEO Copywriting Helps:

Attract more qualified web traffic from search engines by working with your web team on a coordinated search engine optimization plan.

Convert web visitors into customers once they find your site.

Kickstart your website and make it work harder for your business.

SEO Copywriting Experience

I've been offering SEO copywriting services since 2002 and I still love it. I've always loved writing, but when you add SEO to the mix it makes it even more interesting. It's a fun challenge to promote a client's products and services while adhering to SEO best practices. There's immediate feedback with SEO copywriting when you see a website's rankings rise, but the best SEO-related feedback is when you hear that clients are getting new customers who found them on the web.

In 2005 I was asked to share my SEO copywriting expertise by contributing a chapter on web copywriting to the book The Well-Fed Writer - Back for Seconds.

SEO Copywriting Services Consultation

Want to learn more about my SEO services? Send me an email if you're interested in a free consultation on SEO copywriting and search engine optimization services in general, and the other components that add up to successful web marketing campaign.

If you'd like to learn more about my philosophy on SEO copywriting and SEO in general, keep reading!

SEO Copywriting - It's All About Balance

SEO copywriting can be tricky. You want a website with enough of the right keywords to attract the search engines. But you don't want copy with so many keywords that it then sounds silly to the people who read it. Effective SEO copywriting is a delicate balance between satisfying your website's human visitors and the search engine spiders. (Take a look at some SEO copywriting samples that satisfy both audiences.)

Does the concept of SEO copywriting sound confusing? You're not alone. Most people think there's some magic in the HTML code that makes a website rank higher with search engines. They don't realize that it's the words on the page — written with carefully chosen keywords in mind — that attract search engine traffic. You're welcome to contact me with questions about our SEO copywriting services and how they can benefit your business.

Key Components of Effective SEO Copywriting Services

SEO copywriting is a holistic process. Writing, web design, web page construction, and linking all work hand-in-hand to give you the best SEO results possible. You have to consider all the variables that affect your search engine rank.

Key word and key phrase research - which terms are most likely to be used in search engines to find your products? Is there a lot of competition for those search terms?
Competitive search engine results research - are your competitors getting better search engine results than you? Research can show why their pages are ranking higher, and what it will take to optimize your own pages so the search engines will rank them higher.
SEO Copywriting - after the research is done, it's time to write your website copy using the chosen key words and key phrases -- judiciously. As I say in this DM News article in which I was quoted, “Good Web writing is a balance between satisfying the spiders and the humans. But it’s the humans who buy your products and services.”

SEO Copywriting Samples

Tegra Medical - contract manufacturer of medical devices

Web Industries - flexible materials manufacturer.

Athena IT Solutions - Boston-area consulting firm for data warehousing and business intelligence.

Greater Boston Bookkeeping - financial services for Boston-area companies.

Minerva Solutions - this website helps businesses find an SEO copywriter, freelance marketing writer, or marketing communications consultant near Boston.

Site Design and Construction, Linking, and Directory Submission for Improved SEO

Your website manager and SEO professional need to work in partnership with your SEO copywriter to ensure that all parts of the SEO process are complete. With my background in both writing and website creation, I can either work with your team or, in some cases, even help fix your pages myself to ensure that all the parts of our SEO project are working well together. In addition to writing, the other parts of SEO services include:

Website page design - is your home page made up of an elegant image that reinforces your company's visual identity? It might look nice, but it's probably not the best design for SEO. By combining your beautiful graphics with the right text you can attract more search engine traffic.
Web page construction - how a page is put together can influence how well it does in search engines. Using keywords judiciously in your tags and avoiding frame-based websites are two ways your construction helps with SEO.
Inbound links - search engines love to see links to your website. Not just any links, but links from quality websites with related content. A campaign to request relevant links is an important part of SEO services. A good article publicity campaign can generate some excellent links.
Directory submissions - submitting your website to relevant directories is key. If you're a widget manufacturer, getting a link on a directory of the major widget manufacturer sites helps the search engine spiders find your site, and it's a quality inbound link. But submitting your site to thousands of search engines is NOT helpful, despite what the unsolicited messages in your email box tell you.