SEO Copywriting Services
Do you think there's high-tech wizardry involved in getting
your website to the top of the search engine results? Think
again. It takes a copywriter - one with SEO copywriting
You're probably thinking,
"SEO copywriting? What the heck is that?"
It's writing for your website that takes into account
your need to drive search engine traffic to your site.
An SEO copywriter understands search engine optimization
(SEO) and can work with the rest of your web team to
help your website get search engine traffic from qualified
customers who have taken the time to search for your
products and services.
If you want your website to show up on search engines
(and doesn't everyone?) it's important to use someone
experienced in providing SEO copywriting services —
you need someone who understands that website copy doesn't
just need to be clear and compelling, it needs to be
written in a way that attracts search engines, too.
more qualified web traffic from search engines
by working with your web team on a coordinated
search engine optimization plan.
web visitors into customers once they find your
your website and make it work harder for your
SEO Copywriting Experience
I've been offering SEO copywriting services since 2002 and
I still love it. I've always loved writing, but when you add
SEO to the mix it makes it even more interesting. It's a fun
challenge to promote a client's products and services while
adhering to SEO best practices. There's immediate feedback
with SEO copywriting when you see a website's rankings rise,
but the best SEO-related feedback is when you hear that clients
are getting new customers who found them on the web.
In 2005 I was asked to share my SEO copywriting expertise
by contributing a chapter on web copywriting to the book The
Well-Fed Writer - Back for Seconds.
SEO Copywriting Services Consultation
Want to learn more about my SEO services? Send
me an email if you're interested in a free consultation
on SEO copywriting and search engine optimization services
in general, and the other components that add up to successful
web marketing campaign.
If you'd like to learn more about my philosophy on SEO copywriting
and SEO in general, keep reading!
SEO Copywriting - It's All About Balance
SEO copywriting can be tricky. You want a website with enough
of the right keywords to attract the search engines. But you
don't want copy with so many keywords that it then sounds
silly to the people who read it. Effective SEO copywriting
is a delicate balance between satisfying your website's human
visitors and the search engine spiders. (Take a look at some
SEO copywriting samples
that satisfy both audiences.)
Does the concept of SEO copywriting sound confusing? You're
not alone. Most people think there's some magic in the HTML
code that makes a website rank higher with search engines.
They don't realize that it's the words on the page —
written with carefully chosen keywords in mind — that
attract search engine traffic. You're welcome to contact
me with questions about our SEO copywriting services and
how they can benefit your business.
Key Components of Effective
SEO Copywriting Services
SEO copywriting is a holistic process. Writing, web
design, web page construction, and linking all work
hand-in-hand to give you the best SEO results possible.
You have to consider all the variables that affect your
search engine rank.
- Key word and key phrase research
- which terms are most likely to be used in search
engines to find your products? Is there a lot of competition
for those search terms?
- Competitive search engine results research
- are your competitors getting better search engine
results than you? Research can show why their pages
are ranking higher, and what it will take to optimize
your own pages so the search engines will rank them
- SEO Copywriting - after the research
is done, it's time to write your website copy using
the chosen key words and key phrases -- judiciously.
As I say in this DM
article in which I was quoted, “Good Web
writing is a balance between satisfying the spiders
and the humans. But it’s the humans who buy
your products and services.”
Medical - contract manufacturer of medical
Industries - flexible materials manufacturer.
IT Solutions - Boston-area consulting firm
for data warehousing and business intelligence.
Boston Bookkeeping - financial services for
Solutions - this website helps businesses
find an SEO copywriter, freelance marketing writer,
or marketing communications consultant near Boston.
Site Design and Construction, Linking, and Directory Submission
for Improved SEO
Your website manager and SEO professional need to work in
partnership with your SEO copywriter to ensure that all parts
of the SEO process are complete. With my background in both
writing and website creation, I can either work with your
team or, in some cases, even help fix your pages myself to
ensure that all the parts of our SEO project are working well
together. In addition to writing, the other parts of SEO services
- Website page design - is your home page
made up of an elegant image that reinforces your company's
visual identity? It might look nice, but it's probably not
the best design for SEO. By combining your beautiful graphics
with the right text you can attract more search engine traffic.
- Web page construction - how a page is
put together can influence how well it does in search engines.
Using keywords judiciously in your tags and avoiding frame-based
websites are two ways your construction helps with SEO.
- Inbound links - search engines love to
see links to your website. Not just any links, but links
from quality websites with related content. A campaign to
request relevant links is an important part of SEO services.
A good article publicity
campaign can generate some excellent links.
- Directory submissions - submitting your
website to relevant directories is key. If you're a widget
manufacturer, getting a link on a directory of the major
widget manufacturer sites helps the search engine spiders
find your site, and it's a quality inbound link. But submitting
your site to thousands of search engines is NOT helpful,
despite what the unsolicited messages in your email box