The Minerva Minute is a bi-monthly
email newsletter with insights, trends, and tips for marketing,
communications, and business professionals.
Hello Readers
Welcome to the first issue of The Minerva Minute. I was
inspired to create this newsletter for a few reasons. One, I
love to create things like this. Second, I know so many knowledgeable,
articulate people who are willing to submit articles. Third,
I'm always seeking out research, articles, and resources to
help keep me up-to-date with on and offline marketing. So, why
not share the knowledge? It's an experiment, and I want you
to let me know what
you think!
In case you're wondering
about the banner ad at the top of this email, it's what allows
me to use a great list management service for free. When I start
featuring sponsors in the newsletter (hint, hint) that banner
will go away.
-Andrea-
Understanding the Basics of Trusted
Leadership
by Rob Galford and Anne Seibold
Drapeau
After a year of corporate meltdowns
like Enron and Worldcom, and the dubious behavior of high-profile
leaders like Dennis Kozlowski and Martha Stewart, everyone's
talking about trust. But before you can instill it, you've got
to understand some very basic truths. Complete
story.
Does Your Business Need a Website?
by Andrea Harris
Do you really need a website
for your business? This article will help you understand first,
if you really need a web site, and second, how a site could
enhance your business. Complete
story.
Taking the Fear out of Negotiation
by Betsey Dalbeck
Say the word "negotiation"
and most people cringe or make a face that screams EXHAUSTION.
Learn to speak with intention and watch your business grow.
Complete story.
How Important Is the Look 'n' Feel
of Your Website?
by Gerry McGovern
The look 'n' feel of your website
is important. However, it is less important than your text-based
content. Complete story.
