Email Newsletter Consulting Services

An email newsletter— or e-newsletter— is one of the most inexpensive and effective ways to communicate with your customers and prospects in a friendly, professional way. Your email newsletter — if it's done right — can be one of the most powerful marketing tools in your arsenal.

See our email newsletter consulting services below, and don't hesitate to contact us with any questions.

Email Newsletter Conception and Development

Minerva Solutions will help you develop a plan and set up an email newsletter that helps nurture ongoing relationships with clients and drive leads from new customers. We work with you closely, one-on-one, to understand your business and your customers so we can tailor an email newsletter that exceeds their expectations.

Conception and development includes:

Audience profile - The first step is to determine your target audience. Who are they? What motivates them? What action do you want them to take and what perception do you want to give them?

With an email newsletter you can:

Promote your business and reinforce your brand
Lend credibility to your business and establish trust with your customers
Stay in touch with your customers and prospects
Capture email addresses of prospective future customers

Learn More:
Our email newsletter samples

Business journal article on email newsletter marketing

How email newsletters boost search engine rankings

Concept development – Next, we look at what kind of articles will appeal to your target audience. We decide how many articles each newsletter issue should contain, and if you should include guest authors. We’ll determine how often you should publish, what to name the newsletter, and lay out a plan for the next 12 issues.

Article writing – We’ll help create content for your first issue.

Website integration & search engine optimization – We’ll provide code to allow people to subscribe directly from your website and make recommendations for how to archive past issues and maximize their search engine optimization potential.

Email newsletter design and development – Should your newsletter include the complete text of the article, or just have summaries with links to read compete articles on your website? We’ll weigh the pros and cons of the different approaches. We’ll design and create a custom format that complements the look of your website and includes appropriate links to areas within it. See our email newsletter samples for some examples.

List building – We’ll discuss how to get email addresses on your list, as well as how to comply with the CAN-SPAM act.

List management account setup – We’ll set you up with an account and upload any customer email addresses you already have.

Newsletter first issue launch – We’ll send out your first issue and report back on your open rates and click-throughs.

Email Newsletter Management

You got your first issue out, now what? We’ll help you adhere to your 12-month plan by editing your content, getting it set up in the template, and delivering it reliably and dependably, month after month.

Email Newsletter Content Creation

It’s tough to find the time to write a new article ever month. We can help ghostwrite articles that appeal to your audience and help position you as an expert in your field.

Email Newsletter Coaching

You’re a do-it-yourselfer, but you just need a little guidance along the way. You can pick our brains to your heart’s content as we guide you through the steps to launching your email newsletter.

Email Newsletter Search Engine Optimization (SEO)

You’ve already got an email newsletter, but aren’t taking advantage of its search engine optimization potential for your site. We’ll develop a strategy for archiving the past issues on your website in a way that attracts additional search engine traffic and increases the popularity of your regular website pages. This service is included in Concept and Development.

Contact us to get started on your email newsletter project

Still looking for email newsletter resources? See the ads below for links to related services.