Business Blog Consulting, Coaching, Management

Professional blogs provide a forum for authors and industry experts to express their ideas and share their expertise. Blogs are also an invaluable way to make connections with others in your field. Writing a provocative blog post that links to someone else's blog is an excellent way to get on their "radar screen."

Below are some examples of the business blogs Minerva Solutions has created and helped manage.


Guerrilla Consulting Blog The Guerrilla Consulting blog allows the authors to easily pen their thoughts on consulting and marketing topics. This blog won the Marketing Sherpa award for best B-to-B marketing blog in June 2005, just eight months after its launch.
Expertise Marketplace Blog The Expertise Marketplace blog provides a forum where the author can publish her perspectives on marketing and strategy in the field of professional services. This success of this business blog led to the author writing guest posts for the MarketingProfs Daily Fix blog.
Data Doghouse In the Data Doghouse blog, the author provides his thoughts on the fields of business intelligence, data warehousing, and corporate performance management. This is an example of a blog that has been so popular the author has been hired to write for a corporate blog.
The IT Value Stack Another example of a business blog for an author, this blog is based on a book by Financial Times columnist Ade McCormack.

Amazon.com Book Blogs

Book authors can maximize their online book publicity efforts by launching blogs right on their books' Amazon pages. Below are two author blog examples that Minerva Solutions has helped create and manage:

Robert Galford, coauthor of Your Leadership Legacy, Amazon blog

David Lax, coauthor of 3D Negotiation, Amazon blog