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Online Book Marketing & Publicity

The Web is an incredibly powerful force for marketing your book. It allows you to focus your marketing efforts directly towards your target audience — no longer requiring you to rely solely on expensive, scattershot publicity.

Often working as part of a team with publishers' book marketing departments or independent book publicity specialists, we help create buzz and ongoing promotions that drive sales for your book.

Our book publicity services include:

  • Book marketing strategy
  • Book websites
  • Author blogs
  • Email newsletters
  • Promotional book flyers
  • Promotional emails
  • Optimization of book websites to attract search engines
  • Article ghostwriting and placement
  • Web-based PR for reviews and bylined articles
  • Promotions to drive down Amazon rank
  • Tracking of web mentions
  • Press releases
  • Surveys, web-based tools, and special book marketing promotions

Your Leadership Legacy“Andrea’s vast knowledge and experience with online book marketing made her an invaluable member of the marketing and publicity team. Her hands-on participation and marketing tactics helped increase the book’s visibility in the marketplace and added a crucial element to the book’s overall marketing and promotional strategy.”

Julie Devoll, Marketing & Publicity, Harvard Business School Press

3D NegotiationExamples of our Book Marketing & Publicity Projects

Book Websites and Author Blogs:

Guerrilla Marketing for Consultants website

Your Leadership Legacy website and Amazon blog

Rain MakingGuerrilla Consulting blog

Expertise Marketplace Blog

The Trusted Leader book website

Marketplace Masters book website

The Integration Imperative website

Ford Harding's blogGuerrilla Marketing for Consultants

3D Negotiation Amazon blog

Email Newsletters for Authors:

Email newsletter for Guerrilla Marketing for Consultants

Email newsletter for Marketplace Masters

Email newsletter for The Trusted Leader

Book Website Tools:

Professional services marketing assessment test created for The Integration Imperative

Leadership styles assessment test created for Your Leadership LegacyThe Trusted Leader

Leadership assessment test created for The Trusted Leader

Differentiation assessment test created for Marketplace Masters (designed to pique interest in Expertise Marketing's differentiation strategy consulting offering.)

Email Blasts for New Books:

Announcement for Your Leadership Legacy

Announcement for The Trusted Leader

Announcement for 3-D NegotiationThe Integration Imperative

Web Publicity Outreach:

  • The Integration Imperative (July 2009)
  • Rain Making - Attract New Clients No Matter What Your Field (Adams Media 2009)
  • The IT Value Stack - A Boardroom Guide to IT Leadership (Wiley 2008)
  • Your Leadership Legacy - Why Looking Toward the Future Will Make You a Better Leader Today (Harvard Business School Press, Sept. 2006)
  • IT Value Stack3D Negotiation - Powerful Tools to Change the Game in Your Most Important Deals (Harvard Business School Press, Sept. 2006)
  • Guerrilla Marketing for Consultants (Wiley, Oct. 2004)
  • The Trusted Leader (The Free Press, Jan. 2003)
  • Marketplace Masters - How Professional Service Firms Compete to Win (Praeger, Apr. 2004)
  • Everybody Wins - The Story and Lessons Behind RE/MAX (Wiley Mar. 2005)Marketplace Masters
  • Good Luck - Creating the Conditions for Success in Life and Business (Jossey-Bass, Aug. 2004)
  • Enlightened Power - How Women are Transforming the Practice of Leadership (Jossey-Bass Apr. 2005

Web-Based Promotions for Business Books:

Web-based promo to boost Amazon rank and make Guerrilla Marketing for Consultants Amazon's #1 book in Consulting and Marketing & Sales categories.

Good Luck Enlightened Power Everybody Wins

 

 


 


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