Online Book Marketing & Publicity
The Web is an incredibly powerful force for marketing your
book. It allows you to focus your marketing efforts directly
towards your target audience — no longer requiring you
to rely solely on expensive, scattershot publicity.
Often working as part of a team with publishers' book marketing
departments or independent book publicity specialists, we
help create buzz and ongoing promotions that drive sales for
your book.
Our book publicity services include: |
- Book marketing strategy
- Book websites
- Author blogs
- Email newsletters
- Promotional book flyers
- Promotional emails
- Optimization of book websites to attract search engines
|
- Article ghostwriting and placement
- Web-based PR for reviews and bylined articles
- Promotions to drive down Amazon rank
- Tracking of web mentions
- Press releases
- Surveys, web-based tools, and special book marketing promotions
|
|  “Andrea’s
vast knowledge and experience with online book marketing made
her an invaluable member of the marketing and publicity team.
Her hands-on participation and marketing tactics helped increase
the book’s visibility in the marketplace and added a
crucial element to the book’s overall marketing and
promotional strategy.”
Julie Devoll, Marketing & Publicity, Harvard Business
School Press
|
 Examples
of our Book Marketing & Publicity Projects
Book Websites and Author Blogs:
Guerrilla Marketing
for Consultants website
Your Leadership
Legacy website and Amazon
blog
 Guerrilla
Consulting
blog
Expertise
Marketplace Blog
The Trusted Leader
book website
Marketplace Masters
book website
The Integration
Imperative website
Ford Harding's blog
3D
Negotiation Amazon blog
Email Newsletters for Authors:
Email
newsletter for Guerrilla Marketing for Consultants
Email
newsletter for Marketplace Masters
Email
newsletter for The Trusted Leader
Book
Website Tools:
Professional
services marketing assessment test created for The Integration
Imperative
Leadership
styles assessment test created for Your Leadership Legacy
Leadership
assessment test created for The Trusted Leader
Differentiation
assessment test created for Marketplace Masters (designed
to pique interest in Expertise Marketing's differentiation
strategy consulting offering.)
Email Blasts for New Books:
Announcement
for Your Leadership Legacy
Announcement
for The Trusted Leader
Announcement
for 3-D Negotiation
Web Publicity Outreach:
- The Integration Imperative (July 2009)
- Rain Making - Attract New Clients No Matter What Your Field
(Adams Media 2009)
- The IT Value Stack - A Boardroom Guide to IT Leadership
(Wiley 2008)
- Your Leadership Legacy - Why Looking Toward the Future Will
Make You a Better Leader Today (Harvard Business School Press,
Sept. 2006)
 3D
Negotiation - Powerful Tools to Change the Game in Your Most Important
Deals (Harvard Business School Press, Sept.
2006) - Guerrilla Marketing for Consultants (Wiley, Oct. 2004)
- The Trusted Leader (The Free Press, Jan. 2003)
- Marketplace Masters - How Professional Service Firms Compete
to Win (Praeger, Apr. 2004)
- Everybody Wins - The Story and Lessons Behind RE/MAX (Wiley
Mar. 2005)
- Good Luck - Creating the Conditions for Success in Life
and Business (Jossey-Bass, Aug. 2004)
- Enlightened Power - How Women are Transforming the Practice
of Leadership (Jossey-Bass Apr. 2005
Web-Based Promotions for Business Books:
Web-based promo to boost Amazon rank and make Guerrilla Marketing
for Consultants Amazon's #1 book in Consulting
and Marketing
& Sales categories.
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